Google AdSense for publishers seems to be the magical tool that helps site owners earn a fair amount of money online over a period of time. When you read the internet about this tool, you might find success stories about people who might have won thousands of dollars using this tool effectively. You need to be practical and accept this statement as a bitter pill – this tool doesn’t pay you quick money. It requires an enormous amount of patience and perseverance to rework on your site if rejected, to make it big in this field. So, here are some basic points that you need to keep in mind if you want to make the most of this tool.
1.Content is priority always
Making money online might seem to be an easy concept; however, there is more to it than just earning money. If you are smart enough, you will know to read between the lines and put 100% efforts towards this process to get success out of it. What does Google AdSense do? It places relevant ads on your site, based on your niche, so that visitors to your site are interested in these and click on them to know more about them. From this process, it is evident that your content forms the base for the ads. Therefore, never compromise on it at any cost. You need to post high-quality, unique and regular content on your site, with the right keywords in the right density, so that your website attracts increased traffic. Take the help of Google Adwords to know more about the keywords that are highly relevant for your niche.
2.Track your progress
You have ads placed in your site by Google and visitors to your site are already clicking on them. How do you know which ads work and which don’t work for your niche? This is why it is important to have strict metrics so that you can assess your performance and work on the improvement area. A tool like Google Analytics will help you to a great extent in this process. To make money with Google AdSense, it is very important to keep track of the quality of ads posted on your site. With the analytics tool, you can see the amount of traffic before and after placing of the ads, amount earned as a result of ad clicks, rate of success of the ads and the number of ads that worked and didn’t.
This analytics tool will also help you to assess the performance of your keywords. Are they giving you the required visibility? If you find that your visibility has decreased in the recent past, it means you haven’t updated your algorithms related to keywords. The keywords for all niches across the world are updated on a weekly basis; therefore, it is important to keep up with the trend so that you don’t lag behind your competitors. A good metrics tool will tell where you stand and what you need to do to improve your traffic, visibility, and profitability.